Blog

GEO, AI SEO and language model citability.

Technical and strategic articles on Generative Engine Optimization. What we learned building the practice from the inside, written so you can apply it outside.

• Fundamentals

  What is GEO? Generative Engine Optimization explained

  GEO doesn't replace SEO — it extends it. When a buyer asks ChatGPT about your industry, the answer is not decided by your Google ranking.

  April 30, 2026·8 min read

• Implementation

  How to get cited by ChatGPT, Claude and Perplexity: the technical guide

  If LLMs don't cite you it's not because you don't exist. It's because they aren't reading you well. This guide explains how to change that.

  April 29, 2026·11 min read

• Standards

  llms.txt explained: the file Anthropic, Vercel and Mintlify already implement

  llms.txt is the summarized version of your site that a language model can read in seconds, without parsing your HTML.

  April 28, 2026·6 min read